How tailor-made background music creates value for luxury brands ?
It is proven that music influences clients choices while in a hotel or a store. It is therefore imperative to create a quality musical atmosphere on the point of sale. However, only a tailor-made musical mood guarantees a high quality background music. To create such a musical selection, it is necessary to think about the type of playlists and the time of day during which it will be broadcast.
It is essential to choose a musical mood that reflects your brand and creates a consistent experience for your hotel or store. This is particularly true for establishments such as luxury hotels or boutiques, which must reflect their brand philosophy through the elegance of the music broadcasted from tailor-made playlists. This tailor-made musical selection is also what differentiates your hotel or your brand from its competitors.
In a previous article, we explained that the style, the tempo and the sound level of music have direct impact on consumer behavior such as pushing them to stay longer in store, buying more expensive products or speeding up consumption. These are important elements to take into account for creating a tailor-made background music. It is necessary to be rigorous selecting titles that make up the playlist. Indeed, it is not recommended, for example, to broadcast widely familiar titles because it monopolizes clients attention. However, depending on customers profile, it is possible to broadcast well known music in order to retain clients longer on a point of sale, especially if it is a shop. In order to find a balance in your playlists selection, it is possible to select little known titles to the general public but which sound like publicly known ones. This will arouse customers interest and highlight hotels or shops where the musical atmosphere is broadcasted. Finally, it is best to make regular updates to your playlists.
A tailor-made musical atmosphere is therefore a key element for integrating music in customer experience marketing strategy in shops or in hotels.
For more information about Music For Guest services please contact: contact@musicforguest.com
