It is essential to choose a musical mood that reflects your brand and creates a consistent experience for your hotel or store. This is particularly true for establishments such as luxury hotels or boutiques, which must reflect their brand philosophy through the elegance of the music broadcasted from tailor-made playlists. This tailor-made musical selection is also what differentiates your hotel or your brand from its competitors.

In a previous article, we explained that the style, the tempo and the sound level of music have direct impact on consumer behavior such as pushing them to stay longer in store, buying more expensive products or speeding up consumption. These are important elements to take into account for creating a tailor-made background music. It is necessary to be rigorous selecting titles that make up the playlist. Indeed, it is not recommended, for example, to broadcast widely familiar titles because it monopolizes clients attention. However, depending on customers profile, it is possible to broadcast well known music in order to retain clients longer on a point of sale, especially if it is a shop. In order to find a balance in your playlists selection, it is possible to select little known titles to the general public but which sound like publicly known ones. This will arouse customers interest and highlight hotels or shops where the musical atmosphere is broadcasted. Finally, it is best to make regular updates to your playlists.

A tailor-made musical atmosphere is therefore a key element for integrating music in customer experience marketing strategy in shops or in hotels.

For more information about Music For Guest services please contact: contact@musicforguest.com

Cet article How tailor-made background music creates value for luxury brands ? est apparu en premier sur Music For Guest.

There are currently several places (boutique, hotels, restaurants, etc.) that has background music and playlists at their point of sale. However, it is necessary to know how to create a real effective musical mood in order to influence the consumer.

Here are the 3 main elements to consider :

The style of the music

It is essential for the consumer to identify the quality of services and products offered. For example, in a store where you can find luxury brands and products, broadcasting classical or jazz music significantly increased the average shopping basket. The “exclusive” character of classical and jazz music pushes consumers to buy more expensive products.

The tempo of music

It plays a very important role in consumer perception and behavior. Indeed, it is proven that accelerating music tempo accelerates the speed of consumption as well as volumes consumed. Conversely, you can limit the tempo to slow the speed of the consumer so that he stays longer at a point of sale.

The music sound level

It is interesting to adjust music sound level according to different times of the day in order to match to the mood of customers. Thus during the morning, it is necessary to adopt a low volume which increases crescendo, throughout the afternoon and reaches its maximum intensity at the end of the day, when clients are the most tired.

Thanks to these 3 principles, it is possible to create a true universe of emotion that directly impacts consumer behavior.

For more information about Music For Guest services please contact: contact@musicforguest.com

If you want to go further : How does music affect consumers behavior

Cet article How music can boost your activity at a point of sales ? est apparu en premier sur Music For Guest.

Cognitive reactions

Image perception, quality and brand values evaluation

Musical mood influences a consumer’s ability to:

– differentiate a brand from its competitors

– significantly increase the added value perceived by this consumer

– get information on the visited location

Emotional Reactions

Sensory experiences enrichment, pleasure, mood, emotion

In a point of sale, background music humanizes the place contrary to silence which can cause a feeling of anxiety and stress. Moreover, the style of music, its tempo or time of purchase directly influence the emotional states of an individual.

Behavioral reactions

Intention to buy, willingness to spend more, willingness to come back, desire to stay longer

Music can also influence client’s willingness to get in touch with the staff, its sensitivity to the received advice or the desire to come back.

Finally, the average basket would increase by at least 10% when musical mood is adapted to the place (The Psychology of Music, North, Hagreave).

This is especially true for luxury brands such as boutiques and hotels, for which it is necessary to provide a real sensory experience, to awaken emotions and make clients dream. Choosing playlists carefully is very important because it has a direct positive impact on consumers.

For more information about Music For Guest services please contact: contact@musicforguest.com

Cet article How does music affect consumers behavior ? est apparu en premier sur Music For Guest.

Our innovative music service is available worldwide.

We also offer an exclusive service allowing hotels and bars to play exclusive dj mix prepared in advance by professional djays.

This service makes it possible to offer to its guests a warm quality musical atmosphere on the days where no djay plays live.

We create musical moods and background music only dedicated to luxury and premium brands.

Our playlists are based on music reflecting the values of luxury (innovation, quality, refinement, timelessness and authenticity).

Our playlists are broadcasted via our app or our interactive web player so playlists changes automatically according to each period of the day

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CHILL MUSIC: electronic music characterized by its mellow style and mid-tempo beats

COMMERCIAL MUSIC: Music played on radio and music streaming websites

HOTEL PLAYLIST: Selection of songs intended to create a special musical atmosphere in hotels

LOBBY MUSIC: Music intended to create a musical atmosphere for hotel lobby

LOUNGE: eclectic style of electronic music close to easy listening and often broadcast in fashionable places.

MUSICAL MOOD: music program for creating an atmosphere suitable to the place where it is broadcast

PLAYLIST: Selection of songs intended to create a special musical atmosphere

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