How music can boost your activity at a point of sales ?

50 to 75% of purchasing decisions are made in point of sales and musical atmosphere has a key role to play in these decisions. Sound marketing is a non-intrusive way to convey a message about the brand and services offered.

There are currently several places (boutique, hotels, restaurants, etc.) that has background music and playlists at their point of sale. However, it is necessary to know how to create a real effective musical mood in order to influence the consumer.

Here are the 3 main elements to consider :

The style of the music

It is essential for the consumer to identify the quality of services and products offered. For example, in a store where you can find luxury brands and products, broadcasting classical or jazz music significantly increased the average shopping basket. The “exclusive” character of classical and jazz music pushes consumers to buy more expensive products.

The tempo of music

It plays a very important role in consumer perception and behavior. Indeed, it is proven that accelerating music tempo accelerates the speed of consumption as well as volumes consumed. Conversely, you can limit the tempo to slow the speed of the consumer so that he stays longer at a point of sale.

The music sound level

It is interesting to adjust music sound level according to different times of the day in order to match to the mood of customers. Thus during the morning, it is necessary to adopt a low volume which increases crescendo, throughout the afternoon and reaches its maximum intensity at the end of the day, when clients are the most tired.

Thanks to these 3 principles, it is possible to create a true universe of emotion that directly impacts consumer behavior.

For more information about Music For Guest services please contact: contact@musicforguest.com

If you want to go further : How does music affect consumers behavior